Build Around You — Nico Young

START WITH SOMETHING PERSONAL

Build a Business Around Who You AreNot a Life Around Work You Hate

Nico Young seated in a villa
  • Know What to Build.
  • Sell a Digital Product.
  • Get Paid with Instagram.
Join Build Around You

$97$27one-time payment

Does This Sound Like You?

You want to build something of your own. You just don't know what.

Or maybe you started something already, but now you're not sure what to post without coming across as fake.

It’s not because you’re bad at this.

It’s because no one ever showed you how to build a “personal brand” that’s actually personal.

That’s why Build Around You doesn’t start with another strategy.

It Starts With You

What do you care about?

What have you been through?

What have you figured out?

From there, we figure out what your brand should be about, and the type of content you should post.

Then we take something that's personal to you and turn it into something useful to someone else.

Because the goal isn't to build some random business you don't even care about.

It's to build something you actually want to build — and other people want to buy.

Why I Built This

Nico working on a banana farm

This was me, and for a long time, I didn’t know what I wanted to do.

I knew I wanted to build something.

I just didn’t know what.

And I wasn’t going to build something I didn’t even care about.

What was the point if it was just going to become another job I hated?

I wanted whatever I built to feel like me.

I wanted to care about it, be interested in it, and actually want the life that came with it.

And the more I thought about it, the more I kept coming back to the same idea:

I wanted to take something that was already part of who I was and turn it into something big.

I didn’t want to build my life around work I hated.

I wanted to build a business around who I am.
Nico working beside a pool and standing on a stadium field

Since Then

43 countries traveled
0 → 10K followers in 7 weeks
100K+ followers across pages
56M views in 30 days
$1,000 Days in just 45 days

But Build Around You isn’t about copying my business.

It’s about helping you build yours.

Join Build Around You

$97$27one-time payment

This IS for You If…

  • You want to build something of your own, you just don't know what.
  • Every new idea makes you second-guess the last.
  • You’re good at a few things, but don’t know what you could actually sell.
  • You’re just starting out and wondering why anyone would take you seriously.
  • You spend more time figuring out what to post than actually posting.
  • Your posts sound like everyone else’s—or like you’re pretending you’ve already made it.
  • You keep posting, but nobody seems interested in what you’re selling.
  • You don’t want to show your face or talk on camera.

This Is NOT for You If…

  • You expect overnight results.
  • You’re not willing to give this 30 minutes a day.
  • You don’t want to post on Instagram.
  • You want someone else to do the work for you.
  • You want a business you can just copy word for word.

The Plan Is Simple. We Do It in Three Phases.

Phase 1 of 3

Know What to Build

First, we figure out what makes sense for you to build: who you want to help, what you can help them with, and what you want the business to be about.

We start with what’s already personal to you, then figure out how that could be useful to someone else.

So instead of being stuck thinking:“I don’t know what I’m building.”

You can finally say:

“Okay. I know what I’m building. I know why I’m building it. And I know what to do next.”
Phase 2 of 3

Create a Digital Product

Once we know what you’re building, we take what you already know and turn it into a digital product you can actually sell.

Then we make sure people can quickly understand what it is, who it’s for, and why they’d want it.

By the end, it’s not just an idea in your head anymore. You have something real to sell.
Phase 3 of 3

Get Paid With Instagram

Now you’ve got something to sell. But that doesn’t help much if nobody sees it.

So next, we use Instagram to get it in front of the right people. You’ll know what to post, where to find ideas that are already working, and how to reach people who might actually care about what you’re selling.

So you’re not building something and then just hoping people somehow find it.

Once you’ve got something to sell, you know how to get the right people to see it.
Join Build Around You

$97$27one-time payment

What You Get

Private Community

Get answers, feedback, and help with your next step directly from me in the private community.

The What-To-Build Finder

A guided AI prompt that helps you stop circling ideas and choose one direction based on what you know and could help someone with.

The 10-Minute Sales Page

An AI prompt that turns your finished product into a clear sales page explaining what it is, who it’s for, and why someone should buy it.

The AI Business OS

Give it your own ideas, experiences, and business details, and it'll use the Build Around You framework to help you make decisions about your brand, what to sell, and what to post.

Join Build Around You

$97$27one-time payment

My Guarantee

Go through Build Around You, do the exercises, and actually use what you learn.

If you still don’t know what to build—or what to post to get people interested in what you sell—send me a one-line email.

I’ll refund you. No long explanation. No trying to convince me.

Ready to Know What to Build—and What to Post?

Join Build Around You

$97$27one-time payment

BUILD AROUND YOU by Nico Young