Start with something personal. Build a business around who you are.
You know you want to build something.
You just don’t know what.
And the more ideas you have, the more lost you feel.
That’s why Build Around You doesn’t start with another idea.
It starts with you
What do you care about?
What have you been through?
What have you figured out?
Then we turn something that’s personal to you into something useful to someone else.
Because the goal isn’t to build some random business you don’t even care about.
It’s to build something you actually want to build — and other people want to buy.
And that’s the whole idea behind Build Around You… Some of the biggest things people build start with something personal.
Why I built this
For a long time, I didn’t know what I wanted to do either.
I knew I wanted to build something.
I just didn’t know what.
And I didn’t want to spend years building a business I didn’t even care about, then realize I built my whole life around it.
I wanted whatever I built to feel like me.
I wanted to care about it, be interested in it, and actually want the life that came with it.
I didn’t want to build my life around a business.
I wanted to build a business around who I am.
Since then, I’ve travelled to 42 countries, gone from 0 to 10k followers in just 7 weeks, built audiences past 100k, hit 53 million views in a single month, and had my first $1,000+ day in just 45 days.
But Build Around You isn’t about copying
my business.
What worked for me came from my life.
This is about helping you build yours.
This is NOT for you if…
- You’re looking for a business you can just copy and paste.
- You want people to pay you without giving them something worth paying for.
- You’re not willing to put what you learn into practice.
This IS for you if…
- You know you want to build something online. You just don’t know what.
- You’ve got a few different ideas, but every time you get close to picking one, you start second-guessing yourself.
- You want to build something that feels like you — but still makes sense as a business.
- You don’t feel like an expert, but you know you’ve learned things, been through things, or figured things out that could help someone else.
- You’re willing to pick something, start, and figure things out as you go.
The plan is simple. We do it in three phases.
- Know what to build
- Create a digital product
- Get paid with Instagram
Know what to build
First, we figure out what makes sense for you to build.
Who you want to help, what you can help them with, and what you want the business to be about.
We start with what’s already personal to you, then figure out how that could be useful to someone else.
So instead of being stuck thinking:
“I don’t know what I’m building.”
You can finally say:
“Okay. I know what I’m building. I know why I’m building it. And I know what to do next.”
Create a digital product
Once we know what you’re building, we turn it into something you can actually sell.
We take what you already know and turn it into a digital product.
Then we make sure people can quickly understand what it is, who it’s for, and why they’d want it.
By the end, it’s not just an idea in your head anymore. You have something real to sell.
Get paid with Instagram
Now you’ve got something to sell.
But that doesn’t help much if nobody sees it.
So next, we use Instagram to get it in front of the right people.
You’ll know what to post, where to find ideas that are already working, and how to reach people who might actually care about what you’re selling.
So you’re not building something and then just hoping people somehow find it.
Once you’ve got something to sell, you know how to get the right people to see it.
What you get
Build Around You
The full program for figuring out what to build — and actually building it.
Private Skool community
I’ll be in the private community to answer questions, give you feedback, and help you figure out what to do next when you get stuck.
This alone is worth the one-time investment.
The What-To-Build Finder
A guided AI session that helps you stop going back and forth between ideas and pick one clear direction based on what you already know and what you’d actually enjoy helping someone with.
The 10-Minute Sales Page
An AI prompt that helps you turn your finished product into a clear sales page that tells people what it is, who it’s for, and why they should buy it.
So when it’s time to sell, you’re not staring at a blank page wondering what to say.
The AI Business OS
An AI business thought partner that already knows the Build Around You framework and how to use it with your business.
Use it when you’re stuck on an idea.
When you’re not sure about your offer.
When you don’t know what to post.
When you’re stuck between two directions and can’t tell which one makes more sense.
Use it to come up with ideas, work on your offer, plan content, and think through decisions while you build.
My guarantee
Go through Build Around You.
Do the exercises.
Actually use what you learn.
And if you still don’t know what to build or haven’t gotten something real started, send me a one-line email.
I’ll refund you.
No long explanation.
No trying to convince me.
You’ve got nothing to lose by starting.
Get Build Around You
No monthly subscription.
Right now, Build Around You is
$100.
On October 1, the price goes up to $147.
So you’ve got a choice.
You can keep looking for the right thing to build.
Or you can start with something personal and build
from there.
Join before October 1 and you’ll get the whole thing for $100.
You don’t need to build yourself around a business.
Build the business around who you are.
— Nico
P.S. You’ll get the AI Business OS as soon as you join, so you can use it while you’re figuring things out and building as you go.